To turn things around, the players who aren't the first two options on a play need to be running their routes as if they are the number one option. While other starting quarterbacks might not hit their 4th and 5th options on a play, Brady is ready to.
Additionally, once you're done running your route, do what Edelman would do and come back to the ball.
Assuming that the defensive playbook is now opened up, the team can get back to not giving up big plays.